The Digital Gift Box Appeal
5th July 2018
ADRA-UK recently launched its pilot Virtual Gift Box Appeal to assist the children of Swaziland. The country has a tiny population of around 1.3 million, but it has the highest HIV prevalence in the world and its citizens have been ravished by the epidemic. Research suggests that around 71,000 children between the ages of 0-17 years of age have lost both parents to an AIDS-related illness and the orphan crisis in the region is heart-rending.
ADRA-UK’s pilot Virtual Gift Box Appeal means that each church member has the opportunity to assist these children, (many who are living in orphanages), to experience a better quality of life. Jesus said, "I have come that you might have life and have it more abundantly." The abundant life that Jesus offers to everyone is not only one that is deeper and more meaningful from a spiritual perspective, it is also one where people have food on the table, clean water to drink, access to education and the ability to rise out of poverty.
As Christians, we are called to ‘preach good tidings to the poor...to heal the broken-hearted...to proclaim liberty to the captives’. By giving through ADRA’s pilot Virtual Gift Box Appeal at
So how does it work?
The pilot Virtual Gift Box Appeal enables you to 'fill' a gift box online, both effectively and efficiently. Once you have completed and donated and 'sent' your virtual gift box, ADRA Swaziland will purchase needed items for the children in their country and distribute ‘real’ gift boxes. They will also provide photographs and video footage of the beneficiaries which ADRA-UK will share with its donors. All you need to do is go to
"We are excited about this new method of online giving," said Pastor Bert Smit, CEO ADRA-UK. "It enables us to launch an appeal that will not only assist children in need, but one that is more cost effective for the donor, more environmentally friendly for us as an organisation, but with even greater rewards for the beneficiaries. I thank God for emerging technologies that we can utilise for humanitarian action in developing countries."
For more information, to 'fill' a Virtual Gift Box, and to be part of the pilot scheme, please go to
[Catherine Anthony Boldeau]